cyberinsekt

The 1980s saw the ever-growing commodification of all aspects of life - sorry, lifestyle. In a world where everything has a price, then the sanest response might just be to try to sell it. The most truly authentic music form becomes the advertising jingle.

Welcome to the horrifying world of Sudden Sway, art-pop pranksters extraordinaire. Two tracks today from their remarkable Spacemate album. Project Program is a wicked paean to the merits of free market childhood, with just a touch of fascist zeal shining in their eyes. Father's Eyes is even better. It repositions parenthood into the shopping mall; gaudy, lurid and prepackaged plastic. Would you buy a used idea from these people?

Sudden Sway - Project Program
Sudden Sway - Father's Eyes